The short answer
Read how your audience asks a question in each language before writing the answer. Have a fluent speaker and the clinic check the meaning, tone and treatment claims. Translating a caption into Arabic does not, by itself, make the campaign relevant to its audience.
Start with what the patient wants to know
Our hair-consultation example asks what happens at a first visit. Record where a question came from: a public search, a social comment or a clinic enquiry you have permission to use. One person’s question cannot tell you what an entire country prefers.
Check your assumptions about the audience
People in the same city speak different languages and have different needs. Combine what the clinic knows about its audience with the questions you found. Write down any assumptions and ask a local reviewer to check them. Location helps you understand the audience, but you still need to research it.
Review the whole post together
Read the caption with the image, spoken script and call to action. Check that shortening the copy has not removed a qualification about a treatment. Confirm terms and pronunciation before recording. A phrase can become misleading when lifted out of a longer explanation and used as a headline.
Check the Arabic layout on a device
Arabic reads right to left, while numbers, URLs and brand names can need different handling. Check punctuation, line breaks, subtitles and story order on a real device. Have the appropriate editor review machine-generated copy before publication.
Use unanswered questions in the next brief
Keep a record of what people still ask in each language. Those questions can help you revise the explanation. Engagement alone does not show that people understood it. Save the approved version and the reviewer’s name so your team can check what was published.
About this guidance
Guidance for clinic marketing teams. Examples are labelled. This is not advice about an individual’s treatment.
Written by the Qallora editorial team. The examples show how to plan content, not how much demand exists today. Your clinic must review treatment claims and approve the material it publishes.