# Clinic campaign brief

## About your clinic
Clinic:
Market:
Treatments offered:
Audience and languages:

## Research
Question to answer:
Source URLs and collection dates:
Period and geography:
Sample size and exclusions:
Observed change:
What the findings mean and where you are unsure:
Why this topic fits your clinic:

## Content to create
Main message:
Instagram carousel:
TikTok storyboard:
YouTube explanation:
Snapchat story:
Call to action:
Claims needing review:

## Ownership and approval
Editorial owner:
Clinical reviewer:
Language reviewer:
Approval status and date:
Approved file and version:

## Review after publication
Questions people asked after seeing the content:
Metric definitions and sources:
What to improve in the next brief:

This worksheet is a planning aid, not a clinical recommendation or a publishing approval.